live like you are alive
lululemonJoan MacDonald is not your typical fitness influencer.
She’s also not your typical 78-year-old.
At 78, Joan MacDonald is fitter, stronger and more alive than most people half her age. So we made her the face of lululemon’s Made to Feel philosophy — and challenged the idea that getting older means slowing down.
Co-wrote the film script. Crafted the headlines spanning across TV, social, OOH and retail.
