New lululemon spring “play” campaign, featuring ambassadors Frances Tiafoe, Leylah Fernandez, Min Woo Lee and Max Homa.

In sport, taking it personally can be what lights the fire. Pride, frustration and the need to prove something all become fuel. “Play Like It’s Personal” gave that feeling a name, bringing the same emotional charge to tennis and golf while leaving room for each athlete to express it differently.